Reitmans (Canada) Limited gets moving with new HYBA activewear bannerSep 17, 2015 MONTREAL, Sept. 17th, 2015 /CNW Telbec/ - Montreal-based fashion retailer Reitmans (Canada) Limited is excited to announce the launch of its new HYBA activewear banner. This opening builds on the successful introduction of a HYBA line at Reitmans two years ago. With activewear being the fastest-growing category in apparel today, the brand responds to a need in the marketplace for stylish yet affordable activewear that fits women in a wide range of sizes. "HYBA speaks to the majority of women who are seeking to become more active without the pressure of becoming a top athlete. HYBA is not about how many calories you burn or how many miles you've run. It's about bringing the fun back in fitness, it's moving while doing the things you already love doing, whether it's walking an extra block with the dog, dancing in the kitchen or beating your best lap time", said Jackie Tardif, Senior Vice President for Reitmans and HYBA. "Since the brand's launch, women have been telling us they can relate to that, and we are now taking it to a whole new level. The goal is to invite a broader audience to discover HYBA and to join the 'move more' movement." HYBA will offer a full range of activewear apparel and accessories that will appeal to women, no matter how they think about fitness. Collections will range from true performance gear, complete with dry wicking, flat seams and reflective bands, to yoga attire and stylish athleisure looks. From Petite to Tall and in sizes ranging from 2 to 20, Hyba will be offered in one of the broadest ranges of sizes available in the activewear category. The price points will be mid-range, with tops ranging from $28 to $34 and bottoms at $38 to $44. Set to open on October 8th with 17 locations across Canada as well as online, stores will include flagships in Carrefour Laval and Galeries d'Anjou in Quebec, Markville in Markham, Ontario, as well as a pop-up store in the Toronto Eaton Centre. The full store list, with locations throughout the country, will be available from September 21st at HYBA.ca. About Reitmans (Canada) Limited
SOURCE Reitmans (Canada) Limited Video with caption: "Reitmans gets moving with new Hyba activewear banner.". Video available at: https://youtu.be/MYhXZHxqp0M Image with caption: "Reitmans gets moving with new Hyba activewear banner. (CNW Group/Reitmans (Canada) Limited)". Image available at: http://photos.newswire.ca/images/download/20150917_C5630_PHOTO_EN_500012.jpg Image with caption: "The Hyba collections will range from true performance gear to yoga attire and stylish athleisure looks. (CNW Group/Reitmans (Canada) Limited)". Image available at: http://photos.newswire.ca/images/download/20150917_C5630_PHOTO_EN_500010.jpg For further information: For high-res images or samples, please contact: Alexandra Green, alex@1milk2sugarspr.com, (416) 506-5000 |