Thyme Maternity makes its U.S. debut

Special Delivery: International Maternity Brand Arrives at Babies"R"Us

MONTREAL, Nov. 8, 2012 /CNW Telbec/ - Thyme Maternity, the leading Canadian maternity fashion brand from Montreal-based Reitmans (Canada) Limited, has launched its maternity apparel and accessories collections in the United States. Through a distribution agreement with Babies"R"Us, the nations' premier baby products retailer, Thyme Maternity is now available in the United States at Babiesrus.com/thyme and by mid-November will roll-out to approximately 150 Babies"R"Us stores nationwide.

"As Canada's market leader in the maternity category, we have a strong presence in over 70 Thyme stores nationwide. Having successfully launched our brand in 20 shop-in-shops at Babies"R"Us locations throughout Canada, we felt it was time to branch out internationally," said Jonathan Plens, President of Thyme Maternity. "We're thrilled to partner with Babies"R"Us to offer U.S. moms-to-be a full of life experience while delivering comfort, quality and style during one of the most amazing times of her life."

With decades of experience helping moms-to-be look and feel their best, Thyme Maternity is an expert maternity fashion brand in touch with mom-to-be during her special state of mind and body. Thyme offers current maternity styles for every aspect of life, from casual to work, plus a complete line of nursing fashions and accessories for the transition period after baby is born.

Thyme Maternity reinvents the basics, turning them into the building blocks of style. Fabrics are chosen for their softness and stretch for ultimate comfort throughout pregnancy and nursing. The product offerings will include denim, dressy and casual pants, knit tops and blouses, dresses, Now & After tees, loungewear and outerwear, nursing tops and bras along with accessories.

Thyme Maternity's full of life experience offers future moms valuable advice, fashion tips and product knowledge to help them on the incredible journey during and after pregnancy.

For more information on Thyme Maternity and its products, please visit www.thymematernity.com. To buy Thyme Maternity products in Canada, visit a Thyme store, select Babies"R"Us locations or http://www.babiesrus.ca/thyme.

To buy Thyme Maternity in the United States, visit select Babies"R"Us locations or visit http://www.babiesrus.com/thyme. Join the U.S. Thyme community on Facebook.com/ThymeMaternityUSA and Twitter.com/ThymeMaternityUSA.

All of the statements contained herein, other than statements of fact that are independently verifiable at the date hereof, are forward-looking statements. Such statements, based as they are on the current expectations of management, inherently involve numerous risks and uncertainties, known and unknown, many of which are beyond the Company's control. Such risks include but are not limited to: the impact of general economic conditions, general conditions in the retail industry, seasonality, weather and other risks included in public filings of the Company. Consequently, actual future results may differ materially from the anticipated results expressed in forward-looking statements. The reader should not place undue reliance on the forward-looking statements included herein. These statements speak only as of the date made and the Company is under no obligation and disavows any intention to update or revise such statements as a result of any event, circumstances or otherwise, except to the extent required under applicable securities law.

SOURCE: Reitmans (Canada) Limited