Reitmans (Canada) Limited gets moving with new HYBA activewear banner

MONTREAL, Sept. 17^th, 2015 /CNW Telbec/ - Montreal-based fashion retailer Reitmans (Canada) Limited is excited to announce the launch of its new HYBA activewear banner. This opening builds on the successful introduction of a HYBA line at Reitmans two years ago. With activewear being the fastest-growing category in apparel today, the brand responds to a need in the marketplace for stylish yet affordable activewear that fits women in a wide range of sizes.

"HYBA speaks to the majority of women who are seeking to become more active without the pressure of becoming a top athlete. HYBA is not about how many calories you burn or how many miles you've run. It's about bringing the fun back in fitness, it's moving while doing the things you already love doing, whether it's walking an extra block with the dog, dancing in the kitchen or beating your best lap time", said Jackie Tardif, Senior Vice President for Reitmans and HYBA. "Since the brand's launch, women have been telling us they can relate to that, and we are now taking it to a whole new level. The goal is to invite a broader audience to discover HYBA and to join the 'move more' movement."

HYBA will offer a full range of activewear apparel and accessories that will appeal to women, no matter how they think about fitness. Collections will range from true performance gear, complete with dry wicking, flat seams and reflective bands, to yoga attire and stylish athleisure looks. From Petite to Tall and in sizes ranging from 2 to 20, Hyba will be offered in one of the broadest ranges of sizes available in the activewear category. The price points will be mid-range, with tops ranging from $28 to $34 and bottoms at $38 to $44.

Set to open on October 8^th with 17 locations across Canada as well as online, stores will include flagships in Carrefour Laval and Galeries d'Anjou in Quebec, Markville in Markham, Ontario, as well as a pop-up store in the Toronto Eaton Centre. The full store list, with locations throughout the country, will be available from September 21^st at HYBA.ca.

About Reitmans (Canada) Limited
Reitmans (Canada) Limited is Canada's leading specialty fashion retailer. Founded in Montreal in the early 1900s by Herman and Sarah Reitman, the Company today employs 10,000 Canadians and operates over 800 stores across Canada through its banners Addition Elle, Penningtons, Reitmans, RW&CO., Smart Set and Thyme Maternity. Reitmans (Canada) Limited promotes women's health and welfare through its various community initiatives. Reitmans (Canada) Limited is a publicly traded company listed on the Toronto Stock Exchange (TSX: RET, RET-A). For more information, visit the company's website, www.reitmanscanadalimited.com.

 

SOURCE Reitmans (Canada) Limited

Video with caption: "Reitmans gets moving with new Hyba activewear banner.". Video available at: https://youtu.be/MYhXZHxqp0M

Image with caption: "Reitmans gets moving with new Hyba activewear banner. (CNW Group/Reitmans (Canada) Limited)". Image available at: http://photos.newswire.ca/images/download/20150917_C5630_PHOTO_EN_500012.jpg

Image with caption: "The Hyba collections will range from true performance gear to yoga attire and stylish athleisure looks. (CNW Group/Reitmans (Canada) Limited)". Image available at: http://photos.newswire.ca/images/download/20150917_C5630_PHOTO_EN_500010.jpg