MONTREAL, Dec. 16 /CNW Telbec/ - Reitmans, Canada's largest women's
apparel specialty chain, with more than 365 stores coast-to-coast, is
pleased to announce the "grand opening" of its e-commerce site, www.reitmans.com. Now Reitmans' legions of passionately loyal customers will be able to
shop for the fashion they love online, wherever they may live.
Reitmans' entry into the world of online shopping is a direct response
to the desires of their very vocal customers. "They have been telling
us for quite a while now how busy they are and that they want to be
able to shop Reitmans online as well as in our stores," explains
Stephanie Bleau, Vice president Marketing, Reitmans Division. "We've
been very excited at the prospect and we're pleased to be operational
just in time for Christmas."
THE REITMANS SERVICE COMMITMENT
The site offers the full range of merchandise available in Reitmans
stores. Customers can shop by product category and style, or they can
shop by silhouette, which is something Reitmans customers love. "We
know exactly how Reitmans women shop and we wanted to create an online
shopping experience that reflects this," Stephanie Bleau says. "Because
of our in-store expertise and our ability to fit every woman from
Petite to Plus in all her variations, we knew we had to create a
simple, easy and highly effective way for her to find the right fit
online." To this end, the site offers a "size chart" that's tabbed by
category (Women, Petites, Plus, Plus Petites and Tall) and careful,
simple instructions and illustrations on how to self-measure. "We're
giving her the same confidence that we're going to fit her online as we
give her in our stores," Stephanie Bleau adds. Reitmans customers who
prefer an in-store shopping experience can use the site to browse in
advance of their shopping trips and to locate the stores closest to
them that have the actual item in stock.
FEATURES DESIGNED FOR REAL LIFE
Exceptionally easy to navigate, reitmans.com is extremely user-friendly,
making the online shopping experience a breeze for those who prefer to
shop online and for those who are making their first online shopping
foray. The look and feel of the site reflects the particular flavour of
Reitmans stores. One feature that will particularly appeal to those who
are new to online shopping is the ability to purchase as a guest; you
don't have to open an online account. A special mini cart feature gives
you a visual representation of what's in your cart and the site has a
Wish List that you can email to friends - or to yourself. And reitmans.com offers the most comprehensive garment care information online today.